Coleman: How Can Listener Expectations Help Guide My Music Strategy?

Final Blog Update

COLEMAN INSIGHTS recently introduced the FACT360 Strategic Music Test. The company describes FACT360 as, "Online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that COLEMAN INSIGHTS has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing and strategically on-target libraries possible."

In a new blog post, VP JOHN BOYNE writes, "'Is this song too Poppy for my Hip Hop station? It tests really well...' 'Is this song too wimpy for my Rock station? It tests really well...' 'Is this song too old for my Top 40 station? It tests really well...' As a researcher, I get this kind of question all the time. At issue is what to do with songs that are popular yet seem to push beyond the boundaries of what 'fits' the radio station. Fit matters, of course, because listeners tune in to your station for a reason. Need traffic info? Go to the station that you know delivers it. Need a good laugh? Go to the station that you know delivers it. In the mood for Country?  Go to the station that you know delivers it. Wanna Rock out? Go to the station that you know delivers it. Up for hearing the latest hits? Go to the station that you know delivers it."

Read the full blog post here.

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