WBOC-F/Salisbury, MD Launches With Christmas Music

On The Air

MARANATHA, INC. has closed on the sale of Religion WOLC (JOY 102.5)/PRINCESS ANNE, MD to WBOC, INC. for $650,000, and the buyer, licensee of CBS affiliate WBOC-TV/SALISBURY, MD, has returned the station, dark since AUGUST 18th, to the air with a Commercial-Free CHRISTMAS music stunt and WBOC-FM calls. JOE EDWARDS, formerly OM and afternoon host at crosstown DELMARVA BROADCASTING Country WKTT (CAT COUNTRY 97.5), will serve as OM of the new station.

“WBOC first launched as a radio station 75 years ago,” VP/GM CRAIG JAHELKA said in a post on the WBOC-TV website. “What better way for us to come full circle than to launch WBOC-FM with the best selection of CHRISTMAS music available.  And we have some exciting things planned for the future, including giving away $50,000 to our listeners!”

“We’re assembling a dynamic morning team, and hiring the best talent to ensure WBOC-FM will be a local station, heavily involved in our community featuring news and weather from the WBOC-TV News team,” said EDWARDS in the same post. “So we’d really appreciate it if you’d give us a button on your car radio.”

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