Vevo Acquires Showyou

Acquisition

Music video platform VEVO has acquired SHOWYOU, a video curation system and aggregator website, for an undisclosed price. The move could enable VEVO to accelerate its efforts to establish a subscription music video offering.

"With the acquisition of SHOWYOU we take a significant step forward in re-positioning VEVO as a best-in-class product-driven organization," said VEVO Pres./CEO ERIK HUGGERS. "SHOWYOU allows us to accelerate our pace of innovation with the ability to rapidly add new and differentiated features as we iterate our products in 2016 and beyond."

"With the streaming media segment still very much in its infancy I believe we have a tremendous leadership opportunity in front of us as we combine forces and become part of VEVO," added SHOWYOU Founder/Pres. MARK HALL. "SHOWYOU's capabilities, combined with the breadth and scale of the VEVO platform, will enable us to create an exciting new class of products that should delight both music fans and artists."

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