NextRadio Says Its 'Cards' Ad Display System Gets More Interactivity Than Typical Mobile Display Ads

More Clicks

NEXTRADIO says that a recent three-month test of its NEXTRADIO Cards ad display system -- displayed under all music or schedule information in the NEXTRADIO app -- showed an average interactivity rate of 1.8%, compared to average display ad click through rates of .020% 

"We are excited to share these results with broadcasters, it starts to shape what stations can offer to their advertisers or can help with station promotions, app awareness and other messages they want to get to their listeners," said NEXTRADIO President PAUL BRENNER.

« see more Net News