Study: Listeners Confused About HD Radio

A new research study from MARK KASSOF & CO. reveals that 5% of 18-64s think they're receiving HD RADIO from at least one of the FM stations they listen to -- but they haven't actually purchased an HD-capable radio. Among these listeners, 46% say HD is "about the same" as regular FM radio, while 12% of them characterize HD as "a lot better" than regular FM.

"Stations contribute to confusion when they say they are 'broadcasting in HD' without offering an explanation of what HD provides and what is required to receive it," company President MARK KASSOF. "As a result, some listeners wrongly think they are receiving HD."

Stations contribute to confusion when they say they are 'broadcasting in HD' without offering an explanation of what is required to receive it

Just 1% of listeners say they've purchased an HD-capable radio, and two-thirds of those say HD is "a lot better" than regular FM. The findings are based on 752 telephone interviews completed from September 13-17.

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