This Week's Merge: There's No Doubt 2015 Was The Year Of Live-Streaming

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Live streaming is often about discovery; giving fans what they love and finding what they will love. It also feeds our curiosity behind the scenes. Apps such as Meerkat and Periscope really mainstreamed it; making it easy for anyone to do it.

"It's one thing to watch you live stream your radio show, it's another thing to watch you get ready in the morning. (PG rated, of course.)

"Your radio show is no longer a day part -- it's an enterprise that should always be on. It's an exciting time to be a personality. More tools than ever to keep you in the hands and the hearts of the fans."

MERGE is designed and written to help assist the radio and record industry in the social and digital space.

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