Hot AC WBXX/Battle Creek Flips To Alternative

New Alt In Michigan

TOWNSQUARE MEDIA Hot AC WBXX (MIX 104.9)/BATTLE CREEK, MI flipped this morning to Alternative as "104.9 THE EDGE."

"We appreciate all the loyal listeners who’ve supported MIX 104.9 over the years, but in looking at our research of the area, a change needed to be made,” said Brand Manager DANA MARSHALL.

FREE BEER & HOT WINGS will be in mornings from 5-10a followed by 104.9 minutes of non-stop Alternative Rock music, beginning MONDAY, FEBRUARY 1st.

“We found a need for an alternative rock station and are looking forward to bringing people great music and possible concert opportunities in the future,” added MARSHALL. “I could not be more excited about the birth of this new alternative rock station in BATTLE CREEK. 104.9 THE EDGE will fill a mighty void for an audience that loves and lives alternative rock music."

Check out the station online at www.1049theedge.com.

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