Audience Development Group Strikes Deal With Launch Box

AUDIENCE DEVELOPMENT GROUP (ADG) has entered a formal alliance with PORTLAND, OR-based perceptual research organization LAUNCH BOX.

"LAUNCH BOX is not a 'radio' research company, but instead an intelligence gathering firm, getting a lot of notice around the U.S. and overseas," says partner BRIAN WRIGHT. "We will be sharing a joint location with LAUNCH BOX, and bringing their research pioneering to radio. It's a time to think 'outside the box' forgiving the pun, looking to non-traditional radio models to pioneer new perceptual and music analysis."

Additionally, ADG welcomes MARY BEFERA to the organization as Dir./Client Development.

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