Slacker Radio Adopts XAPP Voice-Activation

Slacker Goes Listener Activated

SLACKER RADIO is leveraging XAPP’s CONTENT DISCOVERY service to drive listener engagement across its stations. XAPP CONTENT DISCOVERIES are served between music tracks to promote stations, songs and artists and other features available on SLACKER. Requiring no touch-screen interaction, each XAPP prompts a user with the exact phrase to say if they are interested in the promotion.

Specific examples include:

• Listen Now: To immediately play a recommended station
• Set A Reminder: Alert when a new station is launched

SLACKER RADIO CEO DUNCAN ORRELL-JONES commented, “We’re 100% focused on delivering the best lean-back listener experience, so we’re constantly looking at innovative ways to improve how our users discover new content. Allowing users to interact with content recommendations using audio prompts is a natural evolution of SLACKER’s commitment to making personalized listening experiences effortless.”

Added XAPPMEDIA CEO/Co-Founder PAT HIGBIE, “SLACKER has done a fantastic job of integrating the best features of broadcast radio into the Internet radio user experience with its DJ-hosted stations that complement personalized listening. It delivers a great lean-back listening experience and XAPP is excited to facilitate the discovery of SLACKER’s curated content.”

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