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L.A. Reid Stops By WBBM (B96)/Chicago
February 24, 2016 at 8:02 AM (PT)
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CBS RADIO Top 40 WBBM (B96)/CHICAGO welcomed Legendary music producer, executive, songwriter L.A. REID to the B96 BLUE CROSS BLUE SHIELD Performance Stage to chat with hosts STYLZ and ROMAN, as well as J from “The J Show,” to promote his new book "Sing To Me." During the interview, REID disclosed personal stories from his illustrious career.
When asked about writing the hit song “Every Little Step” by BOBBY BROWN, REID said, “I always love hearing songs on the radio, that’s the highlight of my life. This song was different because it was so deeply personal... I had never written a song for a girl that was actually in my life. So hearing it live blew my mind. I went to see BOBBY in concert... Watching the crowd sing it, that was the chilling moment.”
For photos from the interview, click here.

