This Week's Merge: Radio Talent Often Has An Energy Greater Than The Radio Station Itself

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "When the news broke on the passing of CHARLIE TUNA, the sadness instantly became a nationwide trending topic in the social space - a radio pioneer had passed.

"CHARLIE left a sea of memories among radio insiders and fans. The beauty of social during deep sorrow is the sharing of our own stories and reading others. 

"And watching CHARLIE's name trend nationally for hours served as a reminder of his incredible legacy and the value of radio talent – why they matter.

"So as we move on with our careers in media, hacking our way through a very different landscape - allow CHARLIE's legacy to recharge you – and maybe even reset: As talent – use your time wisely."

MERGE is designed and written to help assist the radio and record industry in the social and digital space.

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