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Greater Media Signs On For More Ad Data From Media Monitors
October 4, 2006 at 6:06 AM (PT)
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Media Monitors
MEDIA MONITORS has licensed use of its advertising data of broadcast TV and print media to the management and sales departments of radio group owner GREATER MEDIA.
A user of MEDIA MONITORS’ radio spot data since 2004, GREATER MEDIA is adding the newly available media data from broadcast TV and newspapers to its tracking toolbox.
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