Entercom Launches '7x7' Alternative New Music Discovery Program

Launches '7x7' Alternative New Music Discovery Program

ENTERCOM's Alternative stations will choose a monthly artist to highlight across all seven stations, for seven days, in unison. Dubbed “7x7,” the following stations will all feature the new music discovery franchise, utilizing various assets on-air and online:  

• WLKK (107.7/ 104.7 ALTERNATIVE)/ BUFFALO
• KRBZ (96.5 THE BUZZ)/KANSAS CITY
• WSFS (104.3 THE SHARK)/MIAMI
• KNRK (94/7 FM)/PORTLAND
• KKDO (RADIO 94.7)/SACRAMENTO
• KBZT (FM 94/9)/SAN DIEGO
• KNDD (107.7 THE END)/SEATTLE

Kicking off this week, the first artist chosen for “7x7” is THE WILD WILD, on DESCENDANT RECORDS featuring their track “When We Were Young.” 30TH CENTURY RECORDS/COLUMBIA’s MAYBIRD, with their track “Turning Into Water” will follow in MAY.

ENTERCOM Pres./Programming PAT PAXTON said, “We’re thrilled to launch this program simultaneously across all of our Alternative Stations. Our Program Directors in these markets are the leading taste-makers for alternative new music discovery in the country, and this demonstrates how dedicated ENTERCOM is to working with artists, managers and labels to develop great new artists."

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