Mediabase: Prince Airplay Explodes Over Weekend

Prince Rules Airwaves

MEDIABASE released airplay information indicating PRINCE songs dominated the radio over the weekend from last THURSDAY, the day of his death, through SUNDAY.

•    The reach for all PRINCE songs combined for the four-day period was over 496 million audience impressions
•    Spins increased from 4,950 spins to 56,329 – an increase of 1,038% over the previous week
•    The top 10 most-played PRINCE songs were as follows with spin totals:

1. “When Doves Cry” ("Purple Rain") : 5,342
2  “1999” ("1999"): 4,647
3. “Kiss” ("Parade"): 4,333
4. “Purple Rain” ("Purple Rain"): 4,229
5. “Little Red Corvette” ("1999"): 3,948
6. “Let’s Go Crazy” ("Purple Rain"): 3,623
7. “Raspberry Beret” ("Around The World In A Day"): 3,472
8. “I Wanna Be Your Lover” ("Prince"): 2,501
9. “I Would Die 4 U” ("Purple Rain"): 2,155
10. “Diamonds And Pearls” ("Diamonds And Pearls"): 1,380

• Four of the top 10 most-played songs came from PRINCE’s “Purple Rain” (including two of the top five)
• The album that launched multiple hits for PRINCE was his breakthrough release “1999,” which spawned the song of the same name as well as “Little Red Corvette,” which ranked 2nd and 5th respectively this weekend
• Tributes for the superstar came from formats of all genres, including:

Urban AC: 14,192
AC: 7,394
Top 40: 5,708
Urban: 5,478
Rhythmic Top 40: 4,606
Hot AC: 4,220
Classic Hits: 2,919
Rhythmic AC: 2,377
Triple A: 2,266
Adult Hits: 2,076
Alternative: 872

• Note that two Triple A stations went all-PRINCE over the weekend, MINNESOTA PUBLIC RADIO Triple A KCMP/MINNEAPOLIS and BEASLEY BROADCAST GROUP Modern AC WRXK-HD2 (THE LINK)/FT. MYERS-NAPLES, FL.

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