Radio Disney Music Awards Go Viral

Viral Sensation

The 2016 RADIO DISNEY MUSIC AWARDS reported an all-time high in viewer engagement on multiple platforms for the telecasts. For its nine telecasts to-date on DISNEY CHANNEL and DISNEY XD, the music awards show reached 11.4 million Total Viewers, 6.8 million Kids ages 2-17 and 3.3 million Adults 18-49. Nearly one-third of Kids 2-17 watched the telecast with an adult.

A record 238 million votes from around the world were cast across five polling platforms (the RADIO DISNEY App, DISNEY.COM/RDMA, TWITTER, FACEBOOK and GOOGLE OneBox), more than twice the number of votes recorded in 2015 (+136% – vs. 101 million).

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