WBUR/Boston Officially Launches Redesigned Website

New Site

BOSTON UNIVERSITY News-Talk WBUR/BOSTON has officially launched its redesigned website, which the station says is "audio-centric" and offers a "more streamlined, mobile-friendly approach" with "persistent play" allowing listening while reading multiple pages.

“With a majority of our traffic coming from mobile users, and much of it through social, we recognized that listening to live streaming and segmented audio stories on demand was a huge opportunity for our digital strategy,” said Exec. Editor for Digital TIFFANY CAMPBELL. “Our new responsive design transforms WBUR.org into a site that looks great on any device and reimagines how listeners connect with, engage with and share audio.”

“This new platform provides us with a way to deliver the great content WBUR produces on-air and online with audio, pictures and multimedia graphics,” said WBUR Managing Director of Digital JOHN DAVIDOW. “Plus, the site’s modular approach enables us to easily scale up and keep adding more stories, new podcasts, special news series, and new verticals like The ARTery.”

“We’re in a golden age of spoken-word audio—on the radio, online, on mobile apps and in podcasts,” said GM CHARLIE KRAVETZ. “Our heritage in public radio means we excel at creating audio, across all platforms. The new wbur.org brings all our local newsroom and national program content together in a handsome, accessible, state-of-the-art technology platform to serve our listeners, wherever and however they choose to experience WBUR.”

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