Asia Pop 40 To Air Mandarin Version In China

In Mandarin China

SHANGHAI, CHINA-based YUAN YU RADIO network has picked up ASIA POP 40, to be broadcast across CHINA, in Mandarin, starting this weekend. The three-hour weekly-syndicated chart show will air twice per week on YUAN YU RADIO's 153 stations across CHINA.  

The launch marks the debut of the Mandarin version of ASIA POP 40, which will be hosted by radio identity and singer-songwriter MAX LIM. The Mandarin version will be tailored to Chinese music tastes, focusing more on Asian artists than international music.  

"The feedback we have received for ASIA POP 40 from our affiliates has been very positive and we can see the potential of ASIA POP 40 as a show that will be very liked by our audiences all over CHINA," YUAN YU RADIO GM/Programming KEN CHEN said. "We have a huge younger audience and we believe they will love MAX and ASIA POP 40. We are very excited to be the launch network for this exciting music program and we wanted a show that is more relevant for our listeners than the imported chart shows -- the ratings results in other markets prove that Asia Pop 40 has struck the right chord with Asian music lovers."  

"We are thrilled that AP40 will soon be heard across CHINA on the YUAN YU NETWORK,"  EON MEDIA GROUP CEO/Exec. Producer ROB GRAHAM said. "I believe we have found a great partner to help us navigate our way through CHINA. KEN CHEN and his team saw the potential of ASIA POP 40 and appreciate AP40 being ASIA’s very own home-grown regional chart show."  

“It’s an honor for us to launch ASIA POP 40 in CHINA and count down ASIA’s favorite music in Mandarin,” ASIA POP 40 Sr. Producer and Asian music expert TIM HAGAN added.

For more information about ASIA POP 40 or EON MEDIA GROUP, contact ROB GRAHAM at rob@eonmusicmedia.com.

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