This Week's Merge: The Power Of Live Streaming Is Allowing Viewers To Influence The Broadcast

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "It was MARCH of 2015 when I wrote that line: The power of [live streaming] is allowing those of us watching to influence the broadcast.

"And it will always hold true. The essence of that line is – acknowledge people during live streams.

"Whether it's as they enter your live broadcast, when they ask questions, when they comment – that's the whole idea behind social live streams. It's a two way street, right?

"And we need to get that if we're going to stand out in this sea of streams."

Read more about "The Power Of Live Streaming" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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