Midroll Media Ups Erik Diehn To CEO, Lex Friedman To CRO

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MIDROLL MEDIA has upped VP of Business Development ERIK DIEHN to CEO and EVP of Sales and Development LEX FRIEDMAN to Chief Revenue Officer.  DIEHN fills the position left open by ADAM SACHS' departure; DIEHN, who joined MIDROLL from WNYC in 2014, and FRIEDMAN, with MIDROLL since 2013, were widely expected to assume most of SACHS' duties when SACHS' resignation was announced in JUNE.

“ERIK and LEX are a powerful partnership to lead the MIDROLL team forward on an aggressive path as we build out a complete podcasting ecosystem,” said MIDROLL parent company SCRIPPS' Chief Digital Officer ADAM SYMSON. “ERIK has a proven track record of being a strategic leader with the vision to accelerate the company even faster, while LEX is certainly the industry’s most accomplished revenue innovator.”

“As MIDROLL heads into another year of growth, I’m honored to lead our talented team through the new opportunities ahead,” said DIEHN. “Whether developing and supporting new and exciting shows, building and enhancing STITCHER to reach whole new groups of listeners, or helping advertisers discover the incredible value of podcast advertising, MIDROLL will continue to be at the forefront of podcast innovation.”

“As major brands and advertisers tap into the value of podcast advertising, they are increasingly turning to MIDROLL and our growing list of services and product offerings,” said FRIEDMAN. “In addition to continuing to grow our advertising base, we will further develop revenue streams tied to listeners’ love for our shows – the paid premium content, events with our talented hosts and online sales of products tied to our popular podcasts.”

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