This Week's Merge: Never Miss An Opportunity To Be Good To People

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As we all return to work from what was hopefully a peaceful Labor Day Weekend, I wanted to reissue something that was sent out at this time last year.

"To really serve as a reminder that the social space is about going beyond the ordinary and creating meaningful fan experiences.

"I like to call these experiences, 'Holy Crap' moments.

"These are the moments, in part, that create the intangibles every great brand has built its foundation on.

"One of those 'Holy Crap'moments was pulled off by WPLJ/NEW YORK and STARBUCKS."

Read more about "Never Miss An Opportunity To Be Good To People" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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