Anheuser-Busch To Work With Jay-Z On Special Advertising

Jay-Z

ANHEUSER-BUSCH is joining forces with SHAWN “JAY-Z” CARTER to develop future strategic marketing and advertising for their BUDWEISER SELECT brand. JAY-Z will draw upon his expertise with current pop culture, music and business to create special targeting.

The campaign actually kicks off tonight (10/17) with a special television ad that will air during the NATIONAL LEAGUE CHAMPIONSHIP series on FOX TELEVISION and later on MONDAY NIGHT FOOTBALL on ESPN, which will co-promote the launch of JAY-Z’s new CD “KINGDOM COME.”

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