'Forever Country' To Debut Nationwide September 16th

'Forever Country'

Country radio outlets nationwide will join together for a joint world premiere debut of "Forever Country," a song by ARTISTS THEN, NOW & FOREVER in celebration of the COUNTRY MUSIC ASSOCIATION's "50TH ANNUAL CMA AWARDS." The "Forever Country" debut is slated for FRIDAY, SEPTEMBER 16th at 8:30a (ET), and all radio stations and radio groups are welcome to participate in the premiere event. The project features a nearly 30 act collaboration, spanning across decades of CMA AWARD winning hit makers and multiple record labels and will be shipped digitally via ALL ACCESS DOWNLOADS on FRIDAY, SEPTEMBER 16th at 6a (ET).

The debut of the single will be in tandem with its release to digital retail outlets. Additionally, on TUESDAY, SEPTEMBER 20th, the corresponding video for the song will be released for fans nationwide. The music video is set to a medley of JOHN DENVER's "Take Me Home, Country Roads," WILLIE NELSON’s "On the Road Again," and DOLLY PARTON’s "I Will Always Love You;" all are former CMA Entertainers of the Year. See short video clip teasers for the project from TIM MCGRAW, BLAKE SHELTON, KEITH URBAN, CARRIE UNDERWOOD, DIERKS BENTLEY, BRAD PAISLEY, LADY ANTEBELLUM, RASCAL FLATTS, DARIUS RUCKER, REBA MCENTIRE, TRISHA YEARWOOD, FAITH HILL, DOLLY PARTON, ALABAMA, ALAN JACKSON, and RANDY TRAVIS here.

"'Forever Country' is a moving tribute to Country music, Country music fans, and the artists who have built this format into what it is today," said CMA CEO SARAH TRAHERN. "This music video is the product of the CMA Board of Directors who came together in support of this project as a celebration of the 50th Anniversary of the CMA AWARDS, a statement on the heritage and future of the Country music industry, and a reflection of this year’s AWARDS theme — 'Then. Now. Forever Country.'"

In conjunction with the single's world premiere debut at radio, a contesting element will be open with one national grand prize winner receiving the "ULTIMATE CMA EXPERIENCE," including two nights' hotel and round trip coach airfare to NASHVILLE, two tickets to the "50TH ANNUAL CMA AWARDS," an opportunity to walk the red carpet and sit in a red carpet fan section, the chance to present a CMA Broadcast Award during the pre-televised event, and a $250 VISA Gift Card for food and transportation. All contesting will be run through the "Forever Country" website, and UMG will provide a banner website for stations to utilize in contesting. For more information and to participate in the "Forever Country" premiere event, contact UMG NASHVILLE Dir./Promotion & Radio Marketing CHRIS SCHULER at (615) 524-7517 or via email.

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