Beasley Media Group Adds New 'Playa 98.1' At WRXK-HD2/Ft. Myers, FL

Now In Ft, Myers

BEASLEY MEDIA GROUP has just launched WRXK-HD2 (PLAYA 98.1)/FT MYERS, FL. The new Latin station will feature Salsa, Merengue, Bachata and more, by artists such MARC ANTHONY, JUAN LUIS GUERRA, GILBERTO SANTA ROSA and LUIS ENRIQUE.

“Now, SOUTHWEST FLORIDA is dancing with the new PLAYA 98.1!” OM ADAM STAR said. “This station is filled with Superstar Latin Artists and we are ready to bring this special format to SOUTHWEST FLORIDA. Just tune into PLAYA 98.1  and start listening to 10,000 songs in a row!”   

“We are excited to bring PLAYA 98.1 to SOUTHWEST FLORIDA," Market Manager BRAD BEASLEY added. "I have talked to numerous listeners, who think there is a need for a great Latin radio station.  We are proud of the BEASLEY MEDIA GROUP’s programming team, which includes our own ADAM STAR as well as WYUU/TAMPA PD NIC FERNANDEZ, for providing another choice in the market!”

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