This Week's Merge: Did You Catch The Game Last Night On Twitter?

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Those were the words overheard in offices across the country last week as TWITTER launched its live stream of the NFL's THURSDAY NIGHT FOOTBALL GAME featuring the NEW YORK JETS and the BUFFALO BILLS.

And if you were one of the two million-plus that peeked in on the inaugural TWITTER stream, you were likely as impressed as everyone else.

High remarks were tweeted during the game over TWITTERs stream quality.  

Live streams can be the social vehicle you need to:

• Boost brand perception
• Excite fan expectations
• Create listening occasions

Which in return will:

• Stimulate revenue
• Extend reach
• Build on the brand’s long-term health

Read more about "Did You Catch The Game Last Night On Twitter?" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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