This Week's Merge: The More Holy Crap Moments We Create, The More Memorable We Become

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "The RADIO SHOW went down last week in NASHVILLE. It was nice to see record breaking attendance and a positive vibe. Running into old friends and colleagues face to face is uplifting.

"I wanted to share my presentation during a session called, '#SocialSuccess.' The idea was to show effective approaches towards social – proven tactics that work. And while reading about the presentation rather than seeing it in person doesn't really do it justice, the hope is that you can still take something away to help your team refine and reset socially.

"There are a variety of ways anyone can 'do' social, but if you strip it down – the essence of this space is to make the audience feel that they are an elemental part of the brand."

Read more about "The More Holy Crap Moments We Create, The More Memorable We Become" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

« see more Net News