Scooter Braun's SB Projects Names James Shin VP/Content Development

James Shin

SCOOTER BRAUN's SB PROJECTS, a company "at the intersection of music, film, television, technology and social good," named JAMES SHIN VP/Content Development. SHIN will spearhead all original unscripted and scripted content development for film, TV, digital and Broadway.

SHIN was previously at TRISTAR PICTURES, where he served as a development executive responsible for helping develop music-driven films such as the upcoming action comedy "Baby Driver" and this year's crime drama "Money Monster." Prior to that, SHIN operated as in-house music supervisor at SONY PICTURES TELEVISION, where he worked on music and soundtracks for various critically acclaimed series (AMC's "Breaking Bad," NBC's "Community," SHOWTIME's "Masters of Sex," NBC's "The Sing-Off").

SHIN began his career in entertainment at the WILLIAM MORRIS AGENCY in NEW YORK, working in their music and TV literary departments. He holds an AB from PRINCETON UNIVERSITY and an MBA from UCLA's ANDERSON SCHOOL OF MANAGEMENT. SHIN will report to SB PROJECTS' Chief Operating Officer, SCOTT MANSON.

Commented MANSON: "We are thrilled to welcome JAMES to SB PROJECTS. Our ambitions are high in the content world and we are excited for him to help lead the charge in building out our development pipeline, packaging our ideas with best-in-class partners, and further immersing himself in the creative community."

Added SHIN: "I am truly grateful for the six years at SONY with my peers and mentors whom I will always consider family. In looking forward, I am so thrilled to combine my experiences and work with SCOOTER, SCOTT and the fantastic team they have built over the years. SB PROJECTS' pulse on culture and ability to move the needle in entertainment are undeniable, and the combination of resources and progressive vision to expand its reach into content really makes it an exciting time in the company. I look forward to making great movies and shows with them, as they have done with their artists." 

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