iHeartMedia Names Tim Herbster Pacific Northwest SVP/Programming, KKRZ And KXJM/Portland PD

Tim Herbster

iHEARTMEDIA has named TIM HERBSTER SVP/Programming for its PACIFIC NORTHWEST Region. HERBSTER will also handle PD duties for Top 40/Mainstream KKRZ (Z100)/PORTLAND and Top 40/Rhythmic sister KXJM (JAM’N 107.5). He will be based out of PORTLAND and is on-duty effective MONDAY, OCTOBER 3rd. iHEARTMEDIA’s PACIFIC NORTHWEST Region includes a number of iconic brands and franchises –- both broadcast and digital -– in five markets, including PORTLAND, OR; SEATTLE, WA; SPOKANE, WA; FAIRBANKS, AK; and ANCHORAGE, AK.

“I’m thrilled to have TIM as my partner in overseeing the PACIFIC NORTHWEST Region,” iHEARTMEDIA Pres./PACIFIC NORTHWEST Region ROBERT DOVE said. “His extensive background in Top 40 and Rhythmic Top 40 formats will be key in the continued strategic development of our contemporary brands.”

“TIM’s smart, creative, and calculated in his approach to programming stations,” iHEARTMEDIA EVP/Programming, WEST Division ANDREW JEFFRIES said. “He’s also great with talent -– as he’s still filling that role each week on his national show -– which gives him a unique perspective and interaction with people. We’re extremely excited to integrate him with our exceptional teams in the PACIFIC NORTHWEST Region as they begin the next chapter with our products.”

HERBSTER, known widely as “ROMEO,” is the host of the nationally syndicated “Most Requested Live with ROMEO” and “The iHEARTRADIO Countdown” shows; he will continue to host both shows in conjunction with his new position. “It’s a true honor to lead programming for our roster of heritage and developing brands in our PACIFIC NORTHWEST markets,” said HERBSTER. “Working alongside ANDREW JEFFRIES and ROBERT DOVE, we will continue to expand upon the PACIFIC NORTHWEST Region’s commitment to ratings and revenue excellence. Thanks to iHEARTMEDIA for the continued guidance and the opportunity of a lifetime!"

Tracy Herbster Named Portland Digital PD

In addition, TRACY HERBSTER has been named Digital PD for the iHEARTMEDIA/PORTLAND cluster. TRACY and her team will work closely with the programming and sales departments to deliver key messages on digital platforms -- including station websites, mobile, and social media -- as well as work with the National Content Development & Distribution team to help iHEARTMEDIA’s local digital programmers identify best practices, promote key social strategies, and share the most effective audience development tactics across iHEARTMEDIA’s over 150 local markets.

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