Borrell 2016 'Local Advertisers Survey' Shows Increased Focus On Digital

New Report

BORRELL ASSOCIATES has released its 2016 "Local Advertisers Survey," and found over 60% of local radio advertisers report they have have used, or plan to use, event marketing as part of their promotional efforts.

Highlights:

• Digital is front & center in local business marketing
• They’re borrowing from traditional media to fund digital
• But 23.9% are INCREASING ad budgets to fund digital
• Many still believe in print and broadcast media
• Sales reps (both traditional & digital) are pestering them
• They need help with digital media

BORRELL examined 2016 vs. 2015 spending.

BORRELL also asked where additional digital spending might come from.

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