Arbitron Releases Revenue Results

Arbitron

ARBITRON INC. released revenue results for the third quarter ending SEPTEMBER 30. The company reported revenue of $90.7 million, an increase of 6% over revenue of $85.6 million during the third quarter of 2005.

Planned spending on the PORTABLE PEOPLE METER and PROJECT APOLLO initiatives along with the required expensing of share-based compensation contributed to increased costs and expenses.

Commenting on the company's accomplishments in the third quarter, ARBITRON President/CEO STEPHEN MORRIS noted, "We continued to push forward on PROJECT APOLLO as a new marketing research service for advertisers and on the PORTABLE PEOPLE METER SYSTEM as the new radio ratings service in the top 50 markets.

"Focusing on PPM ratings, we began recruiting consumers for the PHILADELPHIA PORTABLE PEOPLE METER-based radio ratings service, continue to work toward MEDIA RATING COUNCIL accreditation for the PPM in HOUSTON and have signed additional major market broadcasters to PPM ratings agreements." 

MORRIS also noted on the company's conference call that UNIVISION has signed on for the PPM trial in HOUSTON and BORDER MEDIA PARTNERS has signed on for the PPM in SAN ANTONIO and AUSTIN, all new disclosures that ARBITRON says indicates increased acceptance of the meters in the Spanish broadcasting community.

The full report can be viewed here.

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