Thirty Tigers, Triple 8 Mgmt. Partner To Form Triple Tigers Records

Norbert Nix

Artist development and marketing company THIRTY TIGERS and artist management firm TRIPLE 8 have entered into a strategic partnership with SONY MUSIC ENTERTAINMENT to create TRIPLE TIGERS RECORDS. The newly formed label will be led by former COLUMBIA NASHVILLE VP/Promotion NORBERT NIX, who will serve as GM. The label’s first artist signing is RUSSELL DICKERSON; a dedicated promotions staff will soon be announced.

Concurrently, THIRTY TIGERS has entered into a long-term extension of its distribution agreement with SONY MUSIC’s independent distribution arm, RED, which also will handle distribution for TRIPLE TIGERS.

“We are really enjoying working in the commercial Country arena, and we are thrilled to be in business with SONY MUSIC, TRIPLE 8, and NORBERT NIX on this imprint,” said President and Partner of TRIPLE TIGERS RECORDS DAVID MACIAS.  “We have had a lot of success in working with SONY MUSIC, and we are very happy to be expanding and extending our relationship with them through this deal. We've also had a very long and productive relationship with TRIPLE 8, who have been very successful in the Country world for some time."

Formed in 2008, TRIPLE 8 has offices in AUSTIN, TX and NASHVILLE, with an artist client base that includes ELI YOUNG BAND, CHASE RICE, THE CADILLAC THREE, JOE NICHOLS, and the JOSH ABBOTT BAND, among others.

"I’m very fortunate to have formed significant relationships with Country radio programmers over the years, as we’ve worked together developing hits and breaking artists," said NIX. "RUSSELL DICKERSON is the next chapter in that relationship. The decision to sign RUSSELL to TRIPLE TIGERS RECORDS was unanimous, as we believe in his great music and star potential.” Send congrats to NIX here.

TODAY’s announcement comes one week after THIRTY TIGERS shuttered its in-house Country promotion department (NET NEWS 10/3).

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