NBC Launches Production On "The Stream," New Music Competition Show With Interactive Online Focus

NBC

NBC is adding another music competition show alongside its hit "The Voice." "The Stream" will give aspiring musicians a chance to be discovered with music industry titans working together to uncover the next superstar artist via the Internet and social media.

“The Stream” gives talent a chance to be discovered the same way some of our biggest musical stars today — including JUSTIN BIEBER and SHAWN MENDES, among many others — were first introduced to the public. 

Artists will be able to upload their video to “The Stream” online platform, where it instantly becomes available to the public. Once the performance is online, it’s up to users to spread, share and stream their favorite music. All musical talent can participate — whether they are a solo singer, rap-duo or electronic group.

NBC ENTERTAINMENT President, Alternative & Reality Group PAUL TELEGDY commented: “‘The Stream’ brilliantly uses technology and social media to draw music lovers in and make them a part of the process. We’re excited to discover talent in this modern way and connect the best artists with the industry’s top starmakers.”

The 100 most streamed musicians will be invited to a showcase where they will perform in front of music industry moguls. During this showcase, the starmakers will choose 30 artists who they will work closely with for one week. At the end of the week, each titan will choose and sign their three favorite artists.

When the artists have been signed, they will compete in a weekly live show. It’s up to the audience which artists stay in the competition, and which ones have to leave, based on the number of streams. The most streamed artists stay in the competition while the least streamed risks eviction.

The winner of “The Stream” is the most streamed artist — discovered and chosen by the public. Based on a successful NORWEGIAN format, “The Stream” is produced by UNIVERSAL TELEVISION ALTERNATIVE STUDIO in association with MONSTER, TV2, NORDIC WORLD and LITTLE HILL. The deal was packaged by PARADIGM's STEVE WOHL. 

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