AudioHQ To Serve As Exclusive Seller Of Triton Digital U.S. Online Ad Inventory
October 18, 2016 at 6:05 AM (PT)
TRITON DIGITAL has inked an agreement under which AUDIOHQ will be the exclusive seller of Triton’s online audio advertising inventory in the U.S. and will additionally use TRITON's a2x programmatic sales system and will subscribe to TRITON's Webcast Metrics Local measurement for all of its publishers.
“We are pleased to align with AUDIOHQ to grow, enrich, and scale U.S. advertising efforts whereby both audio Publishers and Advertisers benefit,” said TRITON DIGITAL CEO NEAL SCHORE. “This arrangement provides our Publisher partners with access to a larger and more focused sales effort, while enabling Advertisers to scale their campaigns across an increased and more diversified array of audio assets.”
“Since the day we founded AUDIOHQ, our focus has always been on building the most complete monetization solution for digital audio publishers and this arrangement allows for a significantly broader approach across all sales channels including national, local and programmatic” said AUDIOHQ CEO MATT CUTAIR. “We could not be more thrilled to be bringing over such a talented team of individuals who have built a top class ad-sales business.”