WABC/New York Video Streaming Test Gets Attention From The Wall Street Journal
October 20, 2016 at 6:12 AM (PT)
An article in the WALL STREET JOURNAL on video livestreaming of radio shows notes that CUMULUS News-Talk WABC-A/NEW YORK is testing video streaming of three of its shows, with plans to add video ads for local clients in an attempt to create a new revenue stream. The shows to be streamed are BERNARD MCGUIRK and SID ROSENBERG's "BERNIE AND SID SHOW," CURTIS SLIWA and RON KUBY's "CURTIS AND KUBY," and "THE DRIVE AT FIVE" news hour.
The article notes that the test is not unique, pointing to several shows that have been simulcast on television and iHEARTMEDIA Active Rock WMMS/CLEVELAND streaming "ROVER'S MORNING GLORY" for the last four years, but it adds that radio "has been relatively quiet when it comes to live video streaming online, with some exceptions." Eschewing Facebook Live, WABC is using LIVESTREAM and posting the video to its own site.
“This is a good opportunity for us to rebrand the station a bit,” CUMULUS Dir./Digital Sales and Operations CHRIS RUDZKI told the JOURNAL's MIKE SHIELDS. “It lets us dip our toe in the waters and see what’s out there.”