AdLarge Media Inks Deal To Represent The Weather Channel Radio Network
October 24, 2016 at 9:08 AM (PT)
ADLARGE MEDIA has inked a deal to serve as exclusive network radio advertising sales representative for THE WEATHER CHANNEL RADIO NETWORK. The network will be added to the ADLARGE ROI NETWORK in NIELSEN's RADAR rankings. Several ADLARGE executives were at MEDIAAMERICA when it represented THE WEATHER CHANNEL RADIO NETWORK in the '90s; TWC was most recently represented by SUN BROADCAST GROUP.
“We are delighted to reunite with the team at THE WEATHER CHANNEL RADIO NETWORK and to welcome them to an ADLARGE partnership,” said ADLARGE Co-Founder/Co-Chief Executive Officer GARY SCHONFELD. “This partnership gives ADLARGE’s advertisers access to listeners of top-rated radio stations across the country.”
“We couldn’t be happier about working with GARY and his partner CATHY CSUKAS again,” said THE WEATHER CHANNEL RADIO NETWORK GM SCOTT LAWRIMORE. “We know they work collaboratively to meet the needs of their partners and advertisers, which yields the results that we want for our brand.”
“We built the ROI RADAR Network with the express purpose of offering our advertisers simultaneous broad nationwide reach and major market penetration,” added ADLARGE CO-Founder/Co-CEO CSUKAS. “With the addition of THE WEATHER CHANNEL RADIO NETWORK, we exceed that fundamental goal and continue to meet the needs of advertisers in today’s demanding marketplace.”