Sensis Takes ANA Multicultural Excellence Awards For USDA Radio Ads

Sensis

SENSIS was honored at this year's ANA MULTICULTURAL EXCELLENCE AWARDS, with the cross-cultural marketing agency taking home the AUDIO award for the radio spots it produced for USDA's ANIMAL AND PLANT HEALTH INSPECTION SERVICE (APHIS) – the agency responsible for protecting U.S. agriculture from invasive pests and diseases.

USDA APHIS engaged SENSIS to create a campaign that would help reduce the amount of prohibited food or plant items that are carried by travelers into the U.S. mainland, while increasing awareness of the threat of invasive species entering the U.S. from other countries.

SENSIS responded with "Can I Bring It?" – an integrated, cross-cultural advertising campaign that reached multiple targets with tailored, in-language communications in SPANISH, MANDARIN and ENGLISH, creating in-language video, audio, outdoor billboards, digital ads as well as an easy-to-navigate website to help travelers find out if the food and plant items they wished to bring were allowed.  The agency's AUDIO creative is what earned it the ANA MULTICULTURAL EXCELLENCE AWARD.

Commented SENSIS founder/Pres. JOSE VILLA: "As an agency with cross-cultural marketing at its core, this is a meaningful win for us. Reaching multiple audiences in-culture, while driving measurable behavior change is what we do well, so receiving this recognition from our industry peers at the ANA reinforces our core mission."

This is SENSIS' first ANA MULTICULTURAL EXCELLENCE AWARD.

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