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'The Music Department' Launches To Schedule Your Music
October 26, 2016 at 7:20 AM (PT)
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Former colleagues at CORUS ENTERTAINMENT and COGECO MEDIA, LEO DA ESTRELA, KARA YAMICH and MARK DICKIE have founded a company specializing in outsourcing music scheduling programming for radio stations.
THE MUSIC DEPARTMENT, a Canadian-based company is designed to work with broadcasters around the globe, assumes the responsibility for building and maintaining a station’s clocks, music categories and rotations, 24/7 scheduling, delivering compliance reports and more.
“Our model offers radio stations in all sized markets access to major market music programming at an affordable price”, said YAMICH, responsible for music strategy at THE MUSIC DEPARTMENT. “The number one reason listeners choose one station over another is the type of music – to be a top ranked station the music played needs to be the right music played right”.
“How the radio business operates has been evolving non-stop for several years now and its not over”, said DA ESTRELA. “An obvious next step is to outsource the back-office: creative, imaging, traffic and music. We are not the first to provide some of these services, but we are one of the first companies in NORTH AMERICA to specialize in music scheduling”.
To learn more about THE MUSIC DEPARTMENT, contact MARK DICKIE at (613) 491-0760 or mark@tmdpros.com. Visit tmdpros.com for more info.