UMG Nashville Bolsters Marketing Department With Two Promotions, Three New Hires

UMG Nashville

UNIVERSAL MUSIC GROUP (UMG) NASHVILLE has elevated TONY GROTTICELLI to Sr. Dir./Digital Development & Analytics and ANNIE ORTMEIER to Sr. Dir./Streaming & Digital Marketing. Additionally, the UMG NASHVILLE Marketing department has added CANDICE WATKINS as Sr. Dir./Marketing, HEATHER VASSAR as Coord./Digital Marketing, and RACHEL CLOGSTON as Coord./Streaming & Digital Marketing.

"I love that music marketing is always evolving and changing," said UMG NASHVILLE Pres. CINDY MABE. "I am so proud and excited to watch our company grow while building the digital infrastructure for the next generation of music marketing and music discovery. There is so much knowledge, power, and direct connection with the fans, now more than any time in history. I am honored to have ANNIE and TONY at the helm of building our streaming strategy, analytics, and digital development teams along with the additions of RACHEL and HEATHER. I have huge aspirations and goals for this team and our artists. As the growth of streaming continue to bring in new audiences and create new opportunities for music, we want to stay on the forefront of that strategy and integrate it across everything we do as marketers. Additionally, I am really excited to announce that CANDICE WATKINS will join our marketing team. She is a world-class talent whom I have long admired and wanted to have on my team. I have been in the trenches with her at a few points in her career, and her work ethic, strong leadership skills, and desire to continuously learn and grow, as well as her strong sense of team, defines her character. She will add such a strong presence and dynamic to our skilled marketing team."

Congratulate GROTTICELLI and ORTMEIER here and here, respectively. Reach out to WATKINS, VASSAR, and CLOGSTON here, here, and here.

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