Spanish Broadcasting System, Hispanicize Media Group Renew Alliance For 2017 Event

Hispanicize 2017

SPANISH BROADCASTING SYSTEM's digital streaming entertainment service LaMUSICA has renewed its alliance with the HISPANICIZE MEDIA GROUP for HISPANICIZE 2017. 

Presented by PRUDENTIAL FINANCIAL, the largest annual gathering of LATINO trendsetters and newsmakers in the nation will take place in MIAMI, APRIL 3rd through 6th, 2017.  

HISPANICIZE MEDIA GROUP founder/CEO MANNY RUIZ commented: “SBS and LaMUSICA will play instrumental roles in creatively and organically infusing music throughout what is poised to be the most exciting HISPANICIZE MUSIC SHOWCASE we’ve ever executed. Our dynamic partnership with SBS/LaMUSICA is a huge win for the LATIN music industry, for artists, sponsors and for event attendees.”

Added SBS/PORTAFOLIO SVP CAROLINA SANTAMARINA: “Our collaboration with HISPANICIZE allows us a unique opportunity to create a bridge connecting artists, brands, and influencers. LaMUSICA is a powerful music and entertainment app in the HISPANIC landscape, and is designed to serve as the conduit for all unique branded entertainment. We want to create a symbiotic relationship with one common denominator – music.”

As part of the alliance, SBS/LaMUSICA will produce extensive coverage before and during the event and will also be the lead partner of the HISPANICIZE MUSIC LOUNGE which will spotlight LATIN music artists showcasing their latest works. SBS will also co-present the official concert of the 3rd annual TECLA AWARDS that will once again feature a major A-list artist.

SBS/LaMUSICA will also curate sessions featuring major music artists and topics that most impact the LATIN music industry. Leading personalities, DJs and executives from SBS’ national network will also participate in some of these important sessions and programs of the event.

As part of its expanded partnership with HISPANICIZE, SBS will be showcasing the latest features of its LaMUSICA app. 

HISPANICIZE 2017 WEEK will feature more than 200 speakers in 100 sessions, workshops, fireside chats and keynotes. The event also includes the 2nd annual DiME SUMMIT, the 4th annual POSITIVE IMPACT AWARDS gala and the 3rd annual TECLA AWARDS. 

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