Jacobs Media Takes On 'Millennial Myths'

Fred Jacobs

JACOBS MEDIA Pres./Founder FRED JACOBS takes to the company JACOBLOG to note, "Some of you may know that JACOBS MEDIA is knee-deep in a fascinating project on behalf of the PUBLIC RADIO PDs and a group of engaged public radio stations. The Millennial Research Project is an ambitious, multi-phase, qualitative research study designed to go inside the minds and hearts of Millennials.

"Even though our study is at about the halfway point, we’ve spent already spent a considerable amount of time with Millennials across the country who enjoy public radio – and we’ve done a lot of listening to them. Along the way, we’ve learned a great deal about this large, fascinating, and influential group – often contradicting some of the conclusions you read about everyday in marketing journals and quantitative research studies.

"So, when I ran across CAROLINE BEATON’s column in HUFFINGTON POST this week, it resonated. 'Six Millennials Myths That Need To Finally Die' ends up being pretty much as described. But it’s also a plea from a wizened and weary member of this generation to those of us in the media and marketing worlds that loosely translates to 'Enough already.'  The stereotypes, misconceptions, and overall media coverage of Millennials conveniently and often incorrectly pigeon-holes these young consumers.

Want to know about BEATON’s six myths with some commentary, followed by a few Millennial myths from JACOBS? Click here.

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