This Week's Merge: #Election2016: Social Media On Steroids

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "We all know social has a powerful influence due to more and more people getting their news and information from platforms like FACEBOOK, TWITTER and SNAP

"And political figures have figured out the quickest way to get attention is to post or tweet. During Election 2016 – we watched various candidates spar. 

"When you look back to how much social was used this election – it's pretty profound to see how its use has grown.

"No matter your personal feelings of social – this election should be another reality call for anyone serving an audience in media. When we're not where the audience is – we're giving them permission to form loyalties elsewhere. And radio has too much to offer to just give away the audience."

Read more about #Election2016: Social Media On Steroids in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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