Integr8: Five Factors To Hit Familiarity

How To Break Big Hits

In INTEGR8’s final blog post for 2016, MATT BAILEY listed five factors that predict how quickly your listeners get to know new music. To do that, the research firm examined how quickly various songs became familiar in its INTEGR8 NEW MUSIC RESEARCH compared to market exposure of those songs. The five factors are:

1) Playing the song frequently each week
2) Playing the song long enough
3) Playing the song in all dayparts
4) The amount of exposure the song gets elsewhere
5) Keep playing the song a lot

"What’s the practical implication of these findings?" he concluded. "You’re better off betting big on a few new songs and giving them enough exposure to become familiar hits fast than you are hedging your bets and playing a lot of new songs infrequently." Get all the details here.

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