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TagStation Taps Mary Burney As National Sales Director
November 10, 2016 at 1:19 PM (PT)
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MARY BURNEY has joined TAGSTATION, the power behind NEXTRADIO, as the National Sales Director, effective immediately.
Commented NEXTRADIO VP Sales TOM DORAN: "MARY is a perfect fit for this position because she understands broadcast radio consumption, and national advertisers need for real time campaign performance. She is known for establishing relationships with key decision-makers at national brands and their agencies."
BURNEY joins the company from iHEARTMEDIA DETROIT, where she was National Account Executive. Prior to that, she was an Account Executive with BELL MEDIA RADIO in WINDSOR, ONTARIO. She also worked at CLEAR CHANNEL radio sales in TROY, MI,; RADIO ONE in DETROIT, MI, and INTEREP national radio sales in TROY, MI.
Added DORAN: "The new position of National Sales Director comes as we are seeing rapid growth in demand for our campaign data. NEXTRADIO data brings detailed insights to advertising campaign effectiveness, helping brands make data-driven decisions about radio buys. ALL STATE, DISNEY, HOME DEPOT and STARWOOD HOTELS' ALOFT brands, among many others, have used NextRadio data to measure audience exposure, lift, demographic reach and other metrics."