Galaxy Communications Inks Gen Media Partners As New National Ad Sales Rep
November 14, 2016 at 1:40 PM (PT)
GALAXY COMMUNICATIONS, the central NEW YORK station group run by ED LEVINE, has inked a deal for GEN MEDIA PARTNERS to be its new national advertising sales representative.
GEN CEO KEVIN GARRITY said, “We are delighted to welcome ED and GALAXY COMMUNICATIONS to GEN MEDIA PARTNERS. ED’s team is known for creatively utilizing all of their assets to connect advertisers with loyal listeners. Our independent position in national representation allows us to super-serve ED’s stations, working in partnership with his team to bring robust opportunities to national agencies and brands.”
“We are very pleased to move GALAXY's national business to the leading independent rep firm in radio,” added LEVINE. “I will sleep better at night knowing that I'm not relying on my direct competitor to oversee my national business any longer. GEN MEDIA‘s independent standing aligns with GALAXY’s, and their experienced team knows how to increase national revenue for the independent broadcaster.
“KEVIN’s background at dedicated rep firms has given him a perspective on national that aligns with the needs of independent broadcasters. With KEVIN, we can create our own destiny.”