Seattle's EMP Museum Changing Name Again, This Time To Museum Of Pop Culture (MoPOP)

New Name

SEATTLE's EMP MUSEUM, the former EXPERIENCE MUSIC PROJECT, has changed its name once again, this time to the MUSEUM OF POP CULTURE ("MoPOP" for short), effective SATURDAY (11/19). The museum was founded by MICROSOFT co-founder PAUL ALLEN in 2000 as the EXPERIENCE MUSIC PROJECT and added SCIENCE FICTION MUSEUM AND HALL OF FAME in 2004, but expanded to cover more pop culture than music and science fiction; the name was ultimately changed to EMP MUSEUM before today's rebranding.

"MoPOP reflects who we are today and the future of the museum," said CEO and Director PATTY ISACSON SABEE. "Pop culture is a platform that resonates with audiences in a powerful way. And at MoPOP we provide avenues through our exhibits and programs for people to explore, learn, create, and celebrate pop culture in all of its diversity."

"This new naming captures the evolution of the wide set of experiences the museum has come to offer," said ALLEN.  "It has become a landmark destination and a valuable learning resource for visitors of all ages and engages passionate fans of pop culture from all over the world."

"There is nothing like MoPOP in the world.  It's a very unique place and has become a true Seattle landmark," said board member and UNIVERSITY OF WASHINGTON President ANA MARI CAUCE. "Pop culture sparks curiosity, creates conversation, and builds community in a truly exciting and relevant way."

Among exhibits scheduled for 2017 are installations honoring RUBE GOLDBERG and JIM HENSON, plus a display of MICK ROCK's iconic DAVID BOWIE photographs.

"MoPOP offers more to the community now than it ever has. It's really found its voice and its flow," said JOHN RICHARDS, APD/morning show host of FRIENDS OF KEXP Triple A KEXP/SEATTLE, which has been associated with the museum through funding partnerships and a recent $500,000 donation from ALLEN to help fund a new studio at SEATTLE CENTER. "It always has something new and interesting, whether it's about NIRVANA or GAME OF THRONES, there's something for everyone."

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