Jacobs: The Apple CarPlay Conundrum

Fred Jacobs

JACOBS MEDIA Pres./Founder FRED JACOBS takes to the company JACOBLOG to note, "If you’re in the automotive industry, you have to hand it to TOYOTA. They’re either the smartest car company on the planet or the dumbest. That’s because they’re the only major automaker taking a pass on both the APPLE CARPLAY and ANDROID AUTO dashboard ecosystems. As the largest car company in the world, their decision is worthy of our attention.

"In a commentary in PC MAG, auto writer DOUG NEWCOMB gives props to TOYOTA for having the stones to snub both tech companies in favor of their proprietary in-dash system. As an alternative, NEWCOMB reports TOYOTA recently announced a connectivity plan being developed by their own in-house group, the cleverly named Connected Car Company. TOYOTA has also struck deals with other tech providers (but not APPLE or GOOGLE), as well as adopting FORD’s SmartDeviceLink for third-party app development. (That’s the platform our app company, JACAPPS, develops for in both FORD and now TOYOTA vehicles.)

"So, is TOYOTA smart to go their own way or will they be left out in the cold by their decision to eschew APPLE and GOOGLE in-dash technology? NEWCOMB suggests they could emerge as the winner by adopting a 'wait-and-see' approach. But a deeper look into the comments that follow his commentary points to showroom turbulence for TOYOTA."

Read the full post here.

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