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NextRadio Launches Newsfeed Feature
November 21, 2016 at 6:14 AM (PT)
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NEXTRADIO has launched NEWSFEED, a new feature designed to further strengthen the bond that radio listeners have with their favorite stations by sharing more content and delivering it in an interactive way.
NEWSFEED offers station-centric content, such as trending TWEETS from the user's favorite radio shows. Other pushed content is specific to the user's favorite formats and includes artist and song facts, the day's hottest song, and which artists are coming to town with the ability to buy concert tickets through VIVID SEATS.
NEXTRADIO also partnered with GLOBAL SECURITY SYSTEMS to provide ALERT FM emergency messages to users of NEWSFEED in the app. NEXTRADIO users can opt-in to emergency alerts that will show up in their NEWSFEED.
Commented GLOBAL SECURITY SYSTEMS EVP/CTO MATTHEW STRAEB: "We are excited to provide ALERT FM emergency messages to users of NEWSFEED. Our partnership with NEXTRADIO will allow us to expand our nationwide footprint in receiving emergency updates and increase our user base."
Added NEXTRADIO VP Product Development BEN HUSMANN: "The feature was built for avid local radio listeners. We continually look for ways to help our broadcaster partners further integrate their programming into our mobile app. NEWSFEED is a natural product evolution to create a more robust radio listening experience."
NEXTRADIO plans to utilize NEWSFEED as a tool to continually explore unique types of content tied to radio stations and their listeners.