Live Nation Promotes Lisa Licht To CMO For U.S. Concerts
November 30, 2016 at 12:13 PM (PT)
LIVE NATION ENTERTAINMENT named LISA LICHT Chief Marketing Officer of the U.S. Concert division, where she will oversee a combined portfolio of concert and corporate marketing.
Under LICHT, one centralized marketing team will drive digital marketing, creative, social media, email and promotional marketing as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. LICHT has overseen corporate marketing functions since she joined LIVE NATION last February as EVP/Marketing. She will now report directly to NORTH AMERICA CONCERTS co-President BOB ROUX.
“As the world’s leading live entertainment company, innovating our marketing tactics can provide significant results for our artist partners," LICHT said. "We want to get more fans out to see more artists, which will ultimately grow the bottom line for both our clients and the company. Bringing these teams together to create a central marketing organization is just the thing to get that done, and I couldn’t be more excited to lead this team.”
“LIVE NATION is on track for yet another record year due to our strong ticket sales, and we will continue to innovate our marketing products and strategies and will invest in the best employees to continue to grow our ticket sales and leadership position within live entertainment," ROUX said. "LISA has a long history of creating groundbreaking promotional programs, and together with her new team will craft an end-to-end music marketing platform that adapts to the changing demands of artists, fans, and most importantly, new technologies.”
LICHT is an established marketing leader with over 25 years of branding and entertainment marketing experience. Prior to LIVE NATION, she was SVP/Marketing/Partnerships at YAHOO!, where she oversaw global video, news, sports and lifestyle events and marketing campaigns as well as LIVE NATION's live-streaming partnership. Before that, LICHT held senior-level positions at both HASBRO and TWENTIETH CENTURY FOX, setting the strategic direction for entertainment, licensing, and marketing initiatives. She is a graduate of UC SANTA BARBARA, with an MBA from the AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT.