Borrell Examines The Impact Of Social Media On Local Advertising

New Data

BORRELL AND ASSOCIATES has rolled out a new study on Social Media's impact on local advertisers.

The Highlights:

• Social Media has a strong foothold among local advertisers
• The rise has occurred most dramatically over the past 5 years
• It’s gaining value as a lead-generation mechanism
• Not all advertisers have embraced social marketing equally
• As ad-buying on social sites grows, newspapers may be hit hardest
• FACEBOOK is the platform of choice, by far
• “Soft” measurements on Social Media will yield to ROI assessments 

BORRELL found radio's ability to deliver for local advertisers had grown since 2012:

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