AT&T To Offer 'Taylor Swift Now' Programming

Taylor Swift (JStone - Shutterstock)

At the unveiling of DIRECTV's new Now service, AT&T executive BRAD BENTLEY announced a new partnership with singer TAYLOR SWIFT called TAYLOR SWIFT NOW, reports THE VERGE. AT&T customers will have streamed access to exclusive SWIFT content and footage.

The new content deal will offer 13 episodes featuring behind-the-scenes footage with SWIFT's own commentary. No firm date was announced for the debut, but BENTLEY did indicate that the episodes would launch in a few weeks.

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