AT&T To Offer 'Taylor Swift Now' Programming
December 1, 2016 at 12:35 PM (PT)
At the unveiling of DIRECTV's new Now service, AT&T executive BRAD BENTLEY announced a new partnership with singer TAYLOR SWIFT called TAYLOR SWIFT NOW, reports THE VERGE. AT&T customers will have streamed access to exclusive SWIFT content and footage.
The new content deal will offer 13 episodes featuring behind-the-scenes footage with SWIFT's own commentary. No firm date was announced for the debut, but BENTLEY did indicate that the episodes would launch in a few weeks.