Cumulus Celebrates Led Zeppelin With Nationwide Promotion
December 1, 2016 at 3:42 PM (PT)
CUMULUS MEDIA kicked off a nationwide radio promotion TODAY, DECEMBER 1st that celebrates LED ZEPPELIN, Classic Rock’s most enduring band, with "12 Days of LED ZEPPELIN."
For 12 consecutive days this month, CUMULUS rock stations will highlight music from the band’s iconic career and will give away Deluxe CD sets and Super Deluxe box sets from LED ZEPPELIN’s extensive album catalog.
In addition to showcasing the music and the collector’s item giveaways from the LED ZEPPELIN archive, participating CUMULUS Classic Rock stations will air clips from a four-hour “LED ZEPPELIN Then and Now” radio special produced by RHINO Records in 2015 supporting the re-issue campaign of the LED ZEPPELIN catalog.
Clips from the full broadcast include storytelling from band members JIMMY PAGE, ROBERT PLANT and JOHN PAUL JONES.